About Us

A voice that speaks to a new generation, NAMED COLLECTIVE is a community before it is a brand. Dialogue, innovation, and genuine connection are the essence of this London-based independent collective. Together with the fiercely supportive community at its core, NAMED COLLECTIVE is co-creating the future of leisurewear.

Unapologetic designs emblazoned with rhinestones and bold graphics embrace the spirit of rebellion, not as an act of defiance, but as a declaration of freedom - and everyone is invited to fly the flag. This is a world created for everybody who wants to join, where binary labels aren’t required.

Here to disrupt the ordinary and push the boundaries of what a tracksuit can be, NAMED has led the way with meticulous attention to detail and craftsmanship that elevates with each limited edition drop. Whether it’s a perfectly draped silhouette or the 360° design approach that strikes from every angle - you can spot a NAMED set from a mile away - and the tune you hear in the distance is an anthem of audacity, a guiding light for those who refuse to blend in.

The mission is simple, to redefine leisurewear for a new generation. A brand, a community, a revolution… call it what you want - just make sure you don’t sleep on it.